High fashion, like all other art forms, is in a constant cycle of innovation. Whether you’re a designer preparing for next season’s big show, an agency looking to sign America’s next top model, or a model working towards that breakthrough gig, the pressures to be and create the next big thing are high.

Among the media news coverage inflicted upon viewers every day, which usually involves headlines pertaining to various global disasters or conflicting world leaders, one subject has seemed to recently rise above the rest: vaping.

It seems that among the neverending social issues that cloud headlines and various timelines, the subject of Juuling has caught everyone’s attention. For those who are completely out of the loop and are wondering what a “Juul” is, Juul started off as a more discrete and portable electronic cigarette (or vape) product to help people quit smoking cigarettes.

In this modern age of social media, users have obtained a slight obsession over the idea of something new to play with and share on. Nowadays, if a social is not providing that mysterious thing that everyone is craving, users—specifically younger users—are quick to move onto the next big thing.

Ever notice how the ads on your Facebook feed seem to be disturbingly accurate? As if Facebook can actually listen to your conversations about the dress you have been wanting from that one store or the supplement you just recommended to your friend?

Social media is used daily and has become a passion for many people. Receiving likes on a post and gaining followers is a way to gain a form of validation without having to outright ask people.

A great many of social media users are made up by the younger generations. Those born within Generation Z have consumed the digital universe, and have never experienced a world without it.

Since the dawn of social media times, everyone has been granted a special power: the ability to like a post. Receiving “likes”, or, if you are a visual person, the thumbs up and/ or heart button, brings a sense of joy and acceptance.

It’s hard to imagine a time before giant internet companies and robust social media platforms. In fact, for many alive today, it’s hard to even imagine a time before the internet existed.